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Aware London


Aware's new collection is now available and it is selling like hot cakes!!
The colours are fantastic, the fit is perfect and the quality is impeccable. We are really proud of this new collection and hope you will like it too. Tell your friends, why keep it a secret?

ALL PURCHASES ON THIS SITE ARE SECURE AND WILL BE REDIRECTED THROUGH SAGEPAY, ONE OF THE SAFEST ONLINE PAYMENT COMPANIES.

1. SOBO Round Bum Shorty - White 1. SOBO Round Bum Shorty - White

95% Cotton - 5% EA
A great duo tone waistband with the LDN-NYC detail that is Aware's trademark, this underwear has a university team look that should please most athletes. Made of the most comfortable cotton, they come in two very stylish colours lagoon and white. We love the retro look and the contrast binding that both look very fashionable.
Our tip:  the perfect bum IS possible in these!!

Our Price: £19.00

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2. FUN&SPORT Hip Trunk - Black 2. FUN&SPORT Hip Trunk - Black

95% Cotton - 5% EA
This is exactly what Aware SoHo is all about, Fun&Sport! This great range draws inspiration from the world of boxing where athletes wear bright shorts to be seen on the ring. We love the combination of yellow, grey and navy which is both masculine and funky, and so do our customers!! Great underwear for the gym (Sport) or the weekend (Fun)!
Our tip : ideal for those who like their underwear to sit quite low on the hips.

Our Price: £21.00

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3. 5th AVENUE Jockstrap - Black 3. 5th AVENUE Jockstrap - Black

95% Cotton - 5% EA
This is pure New York! What am I saying, this is pure 5th Avenue!
Stylish yet edgy, fashionable yet comfortable, urban yet affordable, in one word "Aware",
this underwear is made of the richest cotton and ooze with comfort. The super soft stretch cotton that we have used for the front pouch will give excellent support while practising all kinds of sports.

Our Price: £13.50

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3. GREENWICH VILLAGE Round Bum Shorty - Black 3. GREENWICH VILLAGE Round Bum Shorty - Black

95% Cotton - 5% EA
Being one of New Yorks's most creative areas, there is no wonder Greenwich Village should give its name to this urban sh6rty with its stylish striped waistband and contrast binding. They come in three colours, black, love pink and white, and as always with Aware, the colour of the cotton matches perfectly one of the colours in the waistband. And because we are Aware SoHo, and we are in London and New York, we discreetly added the initials of our hometowns on there too! And there is that wondefully smooth cotton too, hmmm...
Our tip:  the perfect bum IS possible in these!!

Our Price: £19.00

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4. CORAL Hip Briefs - Navy 4. CORAL Hip Briefs - Navy

95% Cotton - 5% EA
I love our designers at Aware SoHo! They always come up with the most unexpected colour mixes and it works!! CORAL is this season's top selling range, everyone wants it! I think they might be right as the stunning striped waistband which echoes the colours of our wonderfully rich cotton is full of personality, yet extremely wearable! You can't go wrong with this underwear.
Our tip : ideal for those who like their underwear to sit quite low on the hips.

Our Price: £19.00

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6. NOTTING HILL Square Cut - Black 6. NOTTING HILL Square Cut - Black
95% Cotton - 5% EA
Being one of London's most desirable areas, there is no wonder Notting Hill should give its name to these urban boxers with their stylish striped waistband and contrast stitching. They come in three colours, black, lagoon and white, and as always with Aware, the colour of the cotton matches perfectly one of the colours in the waistband. And because we are Aware SoHo, and we are in London and New York, we discreetly added the initials of our hometowns on there too! And there is that wondefully smooth cotton too, hmmm...
Our tip: a very neat and tailored look.
Our Price: £19.00

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