Aware's new collection is now available and it is selling like hot cakes!! The colours are fantastic, the fit is perfect and the quality is impeccable. We are really proud of this new collection and hope you will like it too. Tell your friends, why keep it a secret?
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2. 5th AVENUE Square Cut - White 95% Cotton - 5% EA This is pure New York! What am I saying, this is pure 5th Avenue! Stylish yet edgy, fashionable yet comfortable, urban yet affordable, in one word "Aware", this underwear is made of the richest cotton and oozes with comfort. Tailor-cut in such a way that it sits square on the leg, it will look (and feel!) perfect from morning till night. Our tip: a very neat and tailored look.
2. AWARE Jockstrap - Black 95% Cotton - 5% EA This is one of the most comfortable and affordable jockstraps on the market. The bold aware logo on the waistband gives it a definite sporty look and the super soft stretch cotton that we have used for the front pouch will give excellent support while practising all kinds of sports.
95% Cotton - 5% EA This is exactly what Aware SoHo is all about, Fun&Sport! This great range draws inspiration from the world of boxing where athletes wear bright shorts to be seen on the ring. We love the combination of yellow, grey and navy which is both masculine and funky, and so do our customers!! Great underwear for the gym (Sport) or the weekend (Fun)! Our tip : ideal for those who like their underwear to sit quite low on the hips.
95% Cotton - 5% EA Being a Soho brand, Aware belongs to two worlds: London and New York. This is what we wanted to reflect in this range (NYC) and the previous one (LDN) by using the same colour combination, just reversed. The beautifully chic red, the incredibly deep navy and the white with its contrast bindings, associated to the softest cotton available, all makes these hip trunks clear winners in your underwear drawers. Our tip : ideal for those who like their underwear to sit quite low on the hips.
5. PATRIOT Round Bum Shorty - Red (SCROLL DOWN FOR MORE STYLES) 95% Cotton - 5% EA Men's
underwear can be so boring sometimes, but not this super cool Aware
shorty
with its starred waistband and contrast binding! With its retro look
and super soft fabric, it combines both style and comfort! Your
underwear has just been redifined! Our tip: the perfect bum IS possible in these!!
6. NOTTING HILL Square Cut - Black 95% Cotton - 5% EA Being one of London's most desirable areas, there is no wonder Notting Hill should give its name to these urban boxers with their stylish striped waistband and contrast stitching. They come in three colours, black, lagoon and white, and as always with Aware, the colour of the cotton matches perfectly one of the colours in the waistband. And because we are Aware SoHo, and we are in London and New York, we discreetly added the initials of our hometowns on there too! And there is that wondefully smooth cotton too, hmmm... Our tip: a very neat and tailored look.
